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Title
Text copied to clipboard!Head of PR
Description
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We are looking for an experienced and strategic Head of PR to lead our communications efforts and strengthen our brand in the public eye. As Head of PR, you will be responsible for developing and implementing PR strategies that support the company’s overall goals and values. You will work closely with senior management, the marketing team, and external partners to ensure consistent and effective communication across all channels.
Your primary tasks will include building and maintaining media relationships, drafting press releases, planning and coordinating press events, and managing crisis communication. You will also be responsible for monitoring media coverage and analyzing the results of PR activities to continuously optimize efforts.
The ideal candidate has a strong understanding of the media landscape, excellent written and verbal communication skills, and the ability to think both strategically and creatively. You must be able to work under pressure and manage multiple projects simultaneously while maintaining attention to detail and quality.
We offer an exciting and challenging position in a dynamic organization where you will have the opportunity to shape the company’s public profile and be a key player in our communications team.
Responsibilities
Text copied to clipboard!- Develop and implement PR strategies
- Build and maintain media relationships
- Draft press releases and talking points
- Plan and coordinate press events and interviews
- Handle crisis communication and media inquiries
- Monitor and analyze media coverage
- Collaborate with internal teams and external partners
- Ensure consistent communication across channels
- Identify PR opportunities and trends
- Report results and recommendations to management
Requirements
Text copied to clipboard!- Bachelor’s degree in communications, journalism, or related field
- Minimum 5 years of experience in PR or communications
- Strong written and verbal communication skills
- Experience with media relations and press work
- Ability to think strategically and creatively
- Experience in crisis communication
- Strong collaboration and relationship-building skills
- Experience analyzing PR results
- Familiarity with digital and social media
- Fluent in Danish and English, both written and spoken
Potential interview questions
Text copied to clipboard!- What experience do you have with strategic PR work?
- How do you handle crisis communication?
- Can you give an example of a successful PR campaign you led?
- How do you build relationships with the media?
- How do you measure the impact of PR efforts?
- What tools do you use for media monitoring?
- How do you ensure consistency in company communication?
- How do you collaborate with other departments?
- What challenges have you faced in previous PR roles?
- How do you stay updated on PR trends?
